Upsell turns the activity around every target account into a real-time stream of buying intent — so your team always moves before anyone else does.
Series B — $48M led by Index Ventures
12 new sales roles posted across EMEA
New VP of Revenue — joining from Snowflake
First APAC office announced in Singapore
Acquired analytics startup Brightline AI
Realtime API moves to general availability
Public R&D partnership with ETH Zürich
The product
Continuous coverage, role-tuned signals, and routing that meets your team where they already work.
Always on
Upsell continuously checks the activity around every account you care about — and surfaces the changes worth a sales motion.
Tailored
AEs care about leadership moves and funding. CSMs care about expansion. Founders care about competitive activity. Configure per-role focus — without forking your data.
Organized
Routed
Prioritized
The product
Upsell isn’t the place your team logs activity. It’s the layer that tells your team where activity is already happening — in the apps, channels, and tools they use to do the work.
Sits beside your stack — works wherever your team already does.
In-app workspace
The dashboard your team logs in to.
Slack & Teams
Channel-ready alerts and digests.
Email digests
Daily and weekly intel by role.
Webhooks
Wire signals into anything.
CRM sync
Stamp signals onto accounts.
API
Build custom playbooks on top.
More integrations rolling out continuously.
The flow
Every move around your accounts becomes a meaningful signal — prioritized, organized, and routed where your team works.
Add the companies that matter.
Scan everywhere they show up.
Extract the moves worth acting on.
Rank by what's actionable.
Deliver where the team works.
Organized
Workspaces let each team and motion focus on the signals that matter to them — same data, different lens, no forking.
Coverage
From hiring activity to financial events, leadership moves to market expansion — captured the moment they happen.
Funding rounds, valuation changes, strategic deals.
Team expansion, role mix, geographic moves.
Executive joins, departures, and reshuffles.
New regions, new segments, new offices.
Launches, releases, public roadmap updates.
Partnerships, repositioning, pricing changes.
Restructures, governance, public-facing changes.
Coverage
Every move that shapes a deal.
Coverage expands continuously as new sources come online. New categories merge in without breaking your existing setup.
Why now
Reply rates on cold outreach have collapsed. Buyers are inundated. AI-written sequences from every direction are making it worse, not better.
But the ground truth of who’s actually ready to buy has never been more readable. Companies announce the moments that matter — funding, hiring, leadership, expansion — every day.
The job isn’t more emails. It’s the right account, the right week, with context the buyer can feel you’ve earned.
FAQ
Most tools sell contact data and intent scoring. Upsell focuses on the underlying moves — funding, hiring, leadership, expansion — captured the moment they go live and routed to the right person on your team. Many customers run Upsell alongside their existing data tools rather than replacing them.
Open access
Set up your workspace and start tracking your first accounts in minutes.